$225.00
USD
The strategic architecture behind successful programs — solo models, partnership ecosystems, and coalitions — with a framework for choosing between them.
Why Take This Course
What business structures should you consider to bring your strategy to life? Should your program go solo? Partner with others? Build a coalition? Each choice impacts multiple elements of program design and execution. Be sure you understand the opportunities and tradeoffs.
Payment integration is the dimension of loyalty program design that is most consistently underestimated — and most reliably correlated with program success. For a Proprietary Solo program, a branded private-label credit card or co-brand card turns daily spend into daily earn. Every transaction becomes a touch point. The card is the mechanism that shifts loyalty from occasional to habitual. For the Proprietary Umbrella, a co-brand or multi-brand card tied to the parent company unifies earning across all owned brands. Every swipe — regardless of which owned brand is visited — flows back to the same member account, strengthening the single relationship that spans the conglomerate portfolio. The Ecosystem distinction on this slide is deliberate: co-branded cards are an additional layer of connectedness for Ecosystem programs — not universal, and not always present — but where they exist, they deepen the member-to-anchor-brand relationship significantly.
What You’ll Learn
Learn the strategic architecture of the world’s most successful loyalty programs. This course explores proprietary solo models, partnership ecosystems, coalitions, and more, with real-world examples and the decision framework that tells you which model fits your business.
$225.00
Key Topics
The complete taxonomy of loyalty models in one view. Practitioners recognize their current model immediately and can see the path to evolving it.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
