$225.00
USD
How to build defensible ROI models, forecast budgets, manage liability, and measure program performance in the financial language boards and CFOs speak.
Why Take This Course
Your CFO asked: what’s the ROI of our investment in customer loyalty? If you want to answer this question with confidence, this course is for you.
Here is another view on the financial significance of loyalty to notable brands around the world. We study public reporting and share some findings here that illustrate the spectrum of how brands choose to communicate loyalty performance to their investors. McDonald’s reported one hundred and eighty-five million ninety-day active MyMcDonald’s Rewards members as of Q2 2025. And they attributed approximately thirty-four billion dollars in trailing twelve-month systemwide sales to those members — roughly twenty-five percent of total global systemwide sales. McDonald’s is crafting a story to investors that loyalty is not a marketing program – it is a material driver of revenue at scale.
What You’ll Learn
Loyalty finance is a black box for many marketers. If you want to transform loyalty from a cost center to a profit center, learn to build defensible ROI models, forecast budgets, manage liability, and measure program performance, this course unlocks all the knowledge for you. In this course, you will learn the financial language that boards and CFOs speak and acquire the essential understanding and tools to prove loyalty’s strategic value to your stakeholders.
$225.00
Key Topics
A real-world case study with measurable financial outcomes, translating abstract loyalty metrics into the business impact finance leaders respond to.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
