$225.00
USD
Designing a comprehensive value proposition that earns loyalty, built on the Eight Keys to a Winning CVP.
Why Take This Course
A compelling value proposition is much more than “earn points on purchases.” Don’t imitate your competitors — create a comprehensive value proposition that delights customers and earns their loyalty.
When I look at the loyalty market — and I’ve had the opportunity to observe hundreds of programs across many categories and geographies — I see a consistent distribution of what I would call the good, the bad and the ugly of the genre. At one end, roughly a quarter of programs are what I’d call poorly designed — or maybe design wasn’t even a real consideration. Retailers with minimal budgets and scarce resources often choose the out-of-the-box configurations that come with point-of-sale systems and e-commerce solutions. Or they copy another brand’s design and create rules and complexities that mute their potential. These are the programs that offer a simple points-based program featuring a one percent rebate. Maybe they have an enrollment gift and a birthday reward, but not much more. They may be plagued with low quality data capture and unnecessary operational friction. Yes, they could work to some degree, but they won’t significantly help the brand excel in a competitive marketplace.
What You’ll Learn
Design a value proposition that members actually care about, blending rational rewards with recognition, belonging, and genuine engagement. Master the Eight Keys to a Winning CVP and learn to craft personalised benefit strategies that drive behaviour change and competitive differentiation.
$225.00
Key Topics
A clear, numbered framework practitioners can implement immediately. Every element is actionable and tied to member psychology, which makes it straightforward to audit an existing proposition against it.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
