$225.00
USD
Moving from reporting to member intelligence — RFM modelling, predictive segmentation, and AI-driven decisions, handled in ways that preserve member trust.
Why Take This Course
You’re collecting loyalty data. It’s the fuel driving your loyalty strategy. But are you measuring what actually matters, and managing that data in ways that build trust with customers?
I want to close Section Two with a discussion of data hygiene. The quality of your analytical outputs is a direct function of the quality of your data inputs. Garbage in, garbage out is the oldest principle in data management — and it’s still true. Let me take you through five key principles. First: always assess the accuracy of self-reported data. We’ve already talked about how people misreport at registration. The follow-on practice is to build ongoing accuracy assessment into your operations — measuring bounce rates, running address validation, testing demographic distributions for statistical anomalies. Second: practice regular data hygiene. This means actively cleaning your database on a schedule. Resolve email bounces. Update postal addresses.
What You’ll Learn
Stop reporting and start analyzing. This course teaches you to move beyond dashboards to true member intelligence: RFM modelling, predictive segmentation, and AI-driven decision-making. Learn to build a measurement culture that drives continuous program evolution and member value realization, all while preserving trust with your customers.
$225.00
Key Topics
The analytical bedrock that turns raw data into actionable member segments, and the starting point for prioritizing the members who matter most.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
