$225.00
USD
The art and science of reward design across eight reward categories, covering breakage, earning velocity, and redemption experience.
Why Take This Course
You thought reward design was simple: create a catalogue, let members redeem. But the best brands know it’s far more nuanced than that.
Before we get into frameworks and categories, let me give you the numbers — because if you’re ever in a position of making the case internally for investment in reward strategy, you’ll need data, not conviction. The Harvard Business Review has documented that companies with loyalty programs grow revenues two and a half times faster than competitors without them. That’s not a marginal advantage — that’s a structural one. Bain and Company’s research — one of the most replicated findings in customer economics — shows that a five percent increase in customer retention translates to at least a twenty-five percent increase in profit. Five percent retention. Twenty-five percent profit. The math makes the case better than any argument.
What You’ll Learn
Master the art and science of reward design. Explore eight reward categories, from attainable rewards that drive engagement to aspirational prizes that inspire participation. Learn to balance breakage, optimize earning velocity, and design redemption experiences that deepen member relationships.
$225.00
Key Topics
Eight distinct reward types in one view, demonstrating that reward strategy is richer and more sophisticated than points alone — and giving practitioners a checklist of levers they may not know they have.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
