$225.00
USD
The Loyalty Academy’s top 15 soft benefits and a practical scorecard for designing the optimal benefit mix.
Why Take This Course
You’re still thinking points are everything. Your competitors are using soft benefits to differentiate. Guess who’s winning?
\Let me walk you through our four learning objectives for this course — because I want you to know exactly what you’re building toward before we start. First, we’ll define soft benefits. Not just a textbook definition, but a working understanding of what soft benefits are, how they differ from hard benefits, and why you need both to deliver a complete loyalty value proposition. Second, we’ll make the business case. I’ll share the research that backs this up — because when you take this back to your organization, you need numbers, not just intuition. Third, we’ll identify and categorize. The Loyalty Academy has organized the soft benefit landscape into four clear categories, and we’ll map the Top 15 most impactful benefits across those categories. And fourth, we’ll design a package. This is where we get practical — using the Soft Benefits Scorecard to take a room full of ideas and turn them into a ranked, actionable portfolio.
What You’ll Learn
Unlock a powerful lever that many programs ignore. Soft benefits — recognition, access, exclusivity, experiences — often drive engagement more powerfully than points alone. This course introduces the Loyalty Academy’s top 15 soft benefits and provides a practical scorecard tool to design the optimal benefit mix for your program.
$225.00
Key Topics
A faculty-selected menu of fifteen soft benefit types, signaling that the reward universe extends well beyond points and giving teams a concrete starting list rather than an abstract principle.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
