$225.00
USD
Ecosystem models, coalition structures, and promotional partnerships, with a framework for choosing and executing the right approach.
Why Take This Course
Going bigger means going with partners. But partnership models aren’t all created equal. This course equips you to navigate the partner landscape, evaluate options, and optimize relationships.
Before we go deep on Coalition and Ecosystem, let’s anchor in the full partnership landscape from Course 104. There are four partnership model types. The Ecosystem — where an anchor brand opens to independent outside brands, retaining the currency, the data, and the member relationship. The Coalition — where multiple independent brands share a common currency and a shared program identity. The Promotional model — where a brand borrows a host program’s established currency on a seasonal or occasional basis, with no shared data or ownership. And Exchange and Interoperability — platforms that enable members to convert or transfer currency across independent programs. This course focuses exclusively on the top two — Coalition and Ecosystem. These require the deepest structural understanding, the most rigorous financial modeling, and the most careful partner governance.
What You’ll Learn
Discover how the world’s most successful programs partner for scale and reach. Learn about ecosystem models, coalition structures, and promotional partnerships. Each option carries distinct strategic value, financial models, and operational complexity. Master the framework for choosing — and executing — the right partnership approach.
$225.00
Key Topics
Four distinct partnership types with real-world examples, covering the spectrum from fully controlled ecosystem through fully open exchange.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
